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Now Available: 60 hp MagForce High Efficiency Motor System

5/22/2019 12:00:00 AM

FE Permanent Magnet Motor TopFranklin Electric is proud to announce that the MagForce™ High Efficiency Motor System is now available in a 60-horsepower model, meaning the product line offers three distinct models capable of covering pump horsepower ratings from 7.5 to 60. With permanent magnet technology, these motor systems offer an electrical cost savings and efficiency improvement over previous submersible motor designs.

Key Product Features Include:

  • Groundbreaking Efficiency: 90% efficiency rating is 10-12% greater than standard induction motor construction. Typical high-duty rate systems can have a payback* of 1 to 2 years.
  • Simplified Inventory Management: Three motor sizes cover pump horse powers ranging from 7.5 to 60. Fewer SKUs simplify your inventory.
  • Slash Electricity Consumption: Since the motor has rare earth magnets, there is less electrical energy loss, which translates into greater power output per dollar spent on power input. This saves operational costs every time the motor is run; the more it is used, the more can be saved.
  • Horsepower Boost: Capable of a 13.6 percent horsepower boost achieved by increasing the motor’s shaft speed to a true 60 hertz, 3600 rpm**. This allows increased pump output in terms of water volume and total dynamic head pressure without having to pull the system from the well.
  • Smaller Footprint: Lighter and easier to handle than standard induction motors and, like all submersible motor systems, provides a smaller above ground footprint when compared to line shaft turbines.
  • A Package Deal: When ordered, the motor is shipped with a customized variable frequency drive panel that is preprogrammed for use with a transducer-controlled pump system. This allows simple startup, compatibility with a variety of application types, and is guaranteed to optimize performance and maximize system life. The drive control panel also features real-time monitoring, protection, and customizable application-specific programming software as needed to cover all customer requirements.

*Results based on field trial data
**Not to exceed the high efficiency motor’s max amp rating; motor system is set to a default 3450 RPM

As the world’s first manufacturer of a reliable submersible electric motor for water systems, the new MagForce model is another example of how Franklin Electric continues to dedicate design and build resources to create innovative solutions to meet industry needs.

To learn more, view the MagForce High Efficiency Motor System Product Highlight Video.


Official Rules - The Franklin Electric Prize Drawing for 2019 WEFTEC Voice of Customer

5/1/2019 12:00:00 AM

The Franklin Electric Prize Drawing for 2019 WEFTEC Voice of Customer







  1. SPONSOR — The 2019 Franklin Electric Customer Survey Prize Drawing (the “Prize Drawing”) is sponsored by Franklin Electric Co., Inc. (the “Sponsor”).
  2. NO PURCHASE NECESSARY — No purchase or payment necessary to participate and win the Prize Drawing.  The Prize Drawing will be held on October 11, 2019.
  3. PROMOTIONAL PERIOD — The Promotion will take place September 23 – October 11, 2019 (the “Promotional Period”).
  4. ELIGIBLE CANDIDATES — Candidates eligible to have their names drawn in the Prize Drawing are certain customers of Sponsor located in the contiguous United States and in Canada as identified by Sponsor. The Prize Drawing is open only to those customers to whom this offer is addressed and who are 18 years of age or older.  Sponsor shall contact customers by telephone or e-mail to inform them of the Prize Drawing. A customer wishing not to participate may inform the Sponsor at the time of the telephone call or in a reply e-mail to Sponsor.  By participating in the Prize Drawing, customers shall be deemed candidates to this Prize Drawing (“Candidates”) and to have fully and unconditionally agreed and accepted these Official Rules.Employees, independent contractors, officers, directors of Sponsor, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, and immediate family members of each are not eligible to participate in the Prize Drawing.  The Prize Drawing is void where prohibited or restricted by law.  All federal, state, and local laws and regulations apply.
  5. HOW TO ENTER — To enter, complete the digital survey, as sent by Franklin Electric no later than October 11, 2019. Or visit us at our in-booth kiosk during the show.
  6. PRIZES AWARDED — There will be one prize winner for a $200 Visa® Gift Card.  Prizes are not transferrable.
  7. ODDS OF WINNING — Odds of winning a Prize depend on the total number of Candidates and are estimated at 1:300.
  8. WINNER NOTIFICATION — Within thirty (30) days of the Drawing Date, Sponsor will call the provided phone numbers from the survey to notify potential winners (the “Notification Date”). 
  9. ACCEPTANCE OF PRIZE, RELEASE & ADVERTISEMENT — Sponsor shall provide potential winner, who must execute and return to Sponsor an Affidavit of Eligibility, a Liability Release, and, where permissible, a Publicity Release (the “Affidavit & Releases”).  Sponsor must receive a potential winner’s executed Affidavit & Releases within thirty (30) days of the Notification Date.  Failure to provide to Sponsor with receipt of Affidavit & Releases within 30 days will result in forfeiture of Prize in which case Sponsor will conduct a separate drawing to determine any alternative winner.  In addition, potential winners from Canada must correctly answer a time-limited, skill-testing question in order to receive the prize.  Prizes will be mailed to winners within 6-8 weeks from receipt by Sponsor of the executed Affidavit & Releases. Execution of the Affidavit & Releases and acceptance of a Prize constitutes the winner’s permission for Sponsor to use winner’s name, likeness, and biographical information for advertising and promotional purposes.  For the names of the winners, send an e-mail titled “WEFTEC  Customer Survey Prize Drawing” to us at after October 11, 2019. 
  10. TAXES & FEES — All taxes, fees, and surcharges for a Prize and all expenses not explicitly included in the description of the Prize shall be the sole responsibility of the respective winner.
  11. DISQUALIFICATION & FORFEITURE OF PRIZE — A potential winner shall be disqualified and its Prize shall be forfeited if (i) the winner declines to accept the Prize, (ii) Sponsor is unable to accomplish winner notification within 10 days of the Drawing Date, or (iii) the winner fails to provide Sponsor with winner’s Affidavit & Releases within 30 days of the Notification Date.  In the event of disqualification and forfeiture of a prize, Sponsor will conduct a separate drawing to determine any alternative winner.
  12. DISCLAIMER OF RESPONSIBILITY — Sponsor or its agents shall not be responsible for lost, late, undelivered or misdirected mail or e-mail. Sponsor and its agents shall not be responsible for computer software or hardware malfunctions or failures of any kind. Sponsor and its agents shall not be responsible for lost or unavailable computer, cable, or telephone network connections, or for failed, incomplete, or delayed computer or telephone transmissions of any kind, including those that result from any type of human error. Sponsor and its agents shall not be responsible for any damage to any computer used to participate in the Prize Drawing.
  13. GOVERNING LAW & REMEDIES — The Prize Drawing is void where prohibited.  The laws of the United States and the State of Indiana, U.S.A., govern the Prize Drawing without giving effect to any choice of law or conflict of law rules or provisions thereof.  Sponsor and Candidates agree that: (i) any judicial proceeding for disputes, claims, and causes of action arising out of the Prize Drawing shall take place in a federal or state court of competent jurisdiction with the State of Indiana; (ii) any and all claims, judgments, and awards shall be limited to actual out-of-pocket expenses incurred, including any costs deemed related to participation in the Prize Drawing, but in no event shall any damages include attorneys fees; and (iii) except for out-of-pocket expenses, under no circumstances shall a Candidate be entitled or permitted to obtain an award for punitive, incidental, or consequential damages or any other damages, and each Candidate hereby waives any and all rights to any such damages.
  14. PRIVACY — Submission of personal and contact information in connection with the Prize Drawing constitutes permission for Sponsor to add Candidate to Sponsor’s customer database and to contact Candidate for future promotions, events, and offers.  Candidates may opt out of receiving such communications by contacting Sponsor.
  15. QUESTIONS OR COMMENTS — If you have any questions or comments about the Prize Drawing, please contact Sponsor at the mailing address, telephone number, or e-mail address listed below:

Franklin Electric Co., Inc. 

9255 Coverdale Road

Fort Wayne, Indiana, 46809-9613

United States of America

Telephone: 1-260-827-5107










New Territory Manager: Chris Downey

4/15/2019 12:00:00 AM

Franklin Electric proudly introduces Chris Downey as Territory Manager for the north central Chris Downeyregion. Chris will oversee the sales and distribution of the Pioneer Pump® and FPS® product brands throughout the U.S. sales territory of Colorado, Kansas, Missouri, Nebraska, Iowa, Wisconsin, Minnesota, North Dakota, and South Dakota, along with the Canadian sales territory of Manitoba. 

Chris’s pump experience began at a young age, growing up in a well drilling family. He has continued to build upon that knowledge professionally, working in the pump industry for most of his career. Recently, Chris has gained a wealth of experience in positions such as Regional Sales Manager for American Marsh Pumps, as well as the most recent position of Sales Director at Hydroflo Pumps, USA.

You can contact Chris at

New Territory Manager: Shane Wright

3/12/2019 12:00:00 AM

Franklin Electric proudly introduces Shane Wright as Territory Manager for the southeast Shane Wrightregion. Wright will oversee the sales and distribution of the Pioneer Pump® and FPS® product brands throughout the sales territory of Mississippi, Alabama, Tennessee, Virginia, North Carolina, South Carolina, Georgia, and Florida. 

Wright began his career in the pump industry as an Outside Sales Representative for Jack Tyler Engineering. Since then, Wright has gained a great deal of knowledge about the pump industry. At American Marsh, Wright worked his way up from an Inside Sales Representative to the Director of Sales and Marketing. Most recently Wright served as National Distribution Manager for Ruhrpumpen.

You can contact Shane at   

New VP Of Sales – Ryan Johnson

3/6/2019 12:00:00 AM

Franklin Electric proudly introduces Ryan Johnson as the new Vice President, Sales-US/Canada for the North America Water Systems Business Unit. Ryan will manage all aspects of sales activities for the US and Canada Markets.Franklin Electric Ryan Johnson

With over 20 years of experience with Regal Beloit and General Electric, Ryan possess a diverse background with expertise in Six Sigma, Operations, and in every aspect of the sales process, from direct field sales to sales management leadership.

“Ryan brings a proven track record of building strategies and sales teams focused on providing its customers with clear, differentiating value,” states Don Kenney, President, North America Water Systems and Vice President of Franklin Electric. “He is an operationally driven customer advocate that brings a fresh perspective being previously outside of the company. He has Midwest values, and understands the importance of building and managing fair and mutually beneficial partnerships. I have no doubt that Ryan brings the innovative outlook needed to support our progressing efforts as an organization.”

In Case You Missed It: WWETT 2019 Post-Show Photo Gallery

2/25/2019 12:00:00 AM

WWETT Photo 23The WWETT Show (Water & Wastewater Equipment, Treatment & Transport) is the largest annual U.S. trade show for wastewater and environmental service professionals. As expected, it provided a wide array of product innovations, industry education, and fun for attendees. Weren’t able to attend the show this year? No problem. Click here to see the show from our point of view.

See the WWETT 2019 photo gallery.

Celebrating 75 Years of Moving Forward

2/8/2019 12:00:00 AM

75 Years Social Media Graphic RectangleA lot has changed at Franklin Electric since E.J. (Ed) Schaefer and T.W. (Wayne) Kehoe founded the company in 1944 in Bluffton, Indiana. Since then, we have grown from a small motor manufacturing company into a leading global provider of systems and components for moving water and fuel. What hasn’t changed are the core values we all share. We remain focused on our customers and dedicated to delivering on our Key Factors for Success. 2019 will be a celebration of all we’ve accomplished in many places and for many customers around the world.

Named after Benjamin Franklin, a pioneer in electrical engineering, Franklin Electric’s core is the world’s first reliable submersible electric motor for water systems, which has remained a staple of the water well industry. 75 years later, we continue to manufacture and distribute improved versions of this unrivaled motor design all around the world, and have expanded our expertise to create innovative solutions, including pumps, electronics, and adjacent products, addressing modern industry challenges and serving our customers’ needs.

“We would like to recognize and thank all of our employees, customers, partners, and investors that have played a role in helping shape Franklin Electric into the company it is today. As we reflect on our past during this milestone, we find ourselves even more focused on our vision of being an indispensable partner to our customers,” states Gregg Sengstack, Chairman and Chief Executive Officer.

For more information about Franklin Electric products, click here.

2019 WWETT: Come See The Industry’s Latest Innovations

2/7/2019 12:00:00 AM

Franklin Electric will display multiple pumping innovations at the 2019 WWETT Show in Booth 1435, February 21-23. WWETT (Water & Wastewater Equipment, Treatment & Transport) is the largest annual U.S. trade show for wastewater and environmental service professionals, so once you’re through the doors, you’ll have visual access to some of the most innovative and proven products available today. Here are some of the featured Franklin Electric Powersewer System Cutawayinnovations that will be in our booth.

  • Enhanced FPS PowerSewer® System – A flexible, service friendly, and efficient system for residential and commercial applications. The basin’s internal C-Channel assembly releases from the top of the unit, simplifying accessibility to and maintenance of its components. The updated tank design provides for easy access and replacement of all other internal components. The float tree is spring loaded and easily removable, with a lift handle to simplify pump removal. It features an isolated pump support that accommodates heavier pumps for expanded applications, and it is compatible with the entire line of Franklin Electric FPS 2 hp grinder pumps.
  • FPS IGPH Series – This series of high head grinder pumps is engineered for the tough demands of higher head conditions found in many low pressure sewage transfer applications. Available in an automatic or manual version, the FPS IGPH Series of high head grinder pumps utilize a proven and patented cutter system with tight clearances for superior grinding at 414,000 cuts per minute. These new units incorporate two non-clogging impeller stages for efficient pumping of sewage slurries with a shut-off head of 200 feet. With only 16 full-load amps at minimum head requirements of 100 feet, these units can replace other grinders that fail to meet current application needs.
  • New Pioneer Pump® Vortex Series™ Pumps – They eliminate costly and disruptive downtime by passing through the most challenging solids using a recessed impeller, making them ideal for applications where fluid conditioning, macerating, or mix-prevention are unnecessary. Vortex technology saves time and money by eliminating internal wetted parts, like wear plates and chopper blades, that would otherwise have to be monitored, adjusted, and replaced.

For more information on the 2019 WWETT Show, click here

Product Line Expansion: VR Series Hydraulic Reconfiguration

11/16/2018 12:00:00 AM

The Franklin Electric VR Series Vertical Multi-Stage Pumps are now available in both 3500 rpm (2-pole) and new 1750 rpm (4-pole) electric motor-driven configurations. High-speed models provide performances of five to 500 gpm, while low-speed models provide a flow range of 2.5 to 250 gpm and support lower NPSH requirements. To support this product line expansion, a new, comprehensive VR Series Catalog is available for download.

Additionally, all the VR Series hydraulics are available for online sizing at FE Select, where you can select a pump end based on performance needs and then select the type of motor and control needed to complete the quotation and submittal package.


  • All 316 stainless steel wetted components for superior durability, efficiency, and performance over a wide variety of applicationsVR Series
  • Rugged NEMA motor mounting with oversized thrust bearing ensures long operating life in the toughest of jobs and enables the use of stock motors (high-thrust motors not required) which are available in a wide variety of ratings and enclosures
  • Silicon carbide/graphite/EPDM/stainless steel mechanical seal for superior sealing is standard; five optional seal types available
  • Removable stainless steel seal plate with jack screw taps provided for ease of service
  • In-line suction and discharge connections with round ANSI flanges fit widest range of applications and provide convenient, compact installation with a small footprint; optional oval flange and grooved connections available

For more information about the VR Series, click here.

In Case You Missed It: WEFTEC 2018 Post-Show Photo Gallery

10/8/2018 12:00:00 AM

WEFTEC 2018, the world’s largest annual water quality technical conference and exhibition, was yet again filled with some of the industry’s most innovative people, companies, and products. If you missed it, click below for a look at the show from our point of view.

See the WEFTEC 2018 photo gallery.